7/21 weekly roundup: Koala is winding down & the first public company GTM Engineering role

With near-infinite opinions, articles and LinkedIn posts about GTM engineering and how GTM is evolving, here's my favorite content, open roles and a growth hack from the last week

⚙️ Hey - this is a free edition of The GTM Engineer, where we share the hidden stories, tactics, and cheat codes defining the rise of the GTM Engineer and AI in go to market.

Here’s the 3rd gtm engineer roundup of our favorite posts, open roles and the top growth hack over the last week.

Matthew Lieben, CEO of ColdIQ shared the exact tech stack that drove lemlist to $34M in ARR, and Vimeo posted the first GTM Engineering JD that I have seen from a public company.

As always, shoot me an email if you have any ideas or feedback about content.

Favorite resources from the week:

• Tido from Koala shared that they have been acquired and will be shutting down operations at the end of September

• Michel Lieben, CEO of ColdIQ detailed the exact tech stack and strategy that helped lemlist scale to $34M ARR

• Patrick Spychalski, co-founder of the Kiln walked through Clay’s most underrated workflow, CRM enrichment.

• Dave Gerhardt, former VP of Marketing at Drift and former CMO at Privvy shared his top 16 lessons going from marketing manager to CMO

• Bill Stathopoulos posted his email infra guide that has driven >$3M in revenue

• I interviewed Eric Nowaslawski on everything cold email from deliverability to offer and personalization. Eric has been working with the Clay team since employee #4 and now runs his own agency, sending over 4M emails per month

Favorite GTM engineering roles from the week:

• Vimeo (public company, video experience platform) is hiring a Principal GTM Engineer (NYC)

• Contra (raised $44M to build a modern, commission-free freelancer marketplace) is hiring a GTM Engineer (NYC)

• Atlan (data and AI governance platform with >$200M in funding) is hiring a GTM Engineer (Remote, North America)

• Nafal from Understory, a full stack B2B growth agency, is hiring GTM engineers (US / EMEA)

• Rippling (all-in-one employee management software with >$1B raised) is hiring a senior cold outbound growth manager (SF/NY - come work with me!)

My favorite growth hack of the week:

• During our interview, Eric Nowoslawski shared a simple but effective campaign for one of his clients that helps businesses remove negative Google reviews. Eric reached out to companies on Google with ratings between 3.5 and 4.5, programmatically pulled in negative quotes from the review and offered to help them take it down - with no cost unless the review was actually removed. A nice combination of personalization and compelling offer that could scale.

Notes:

• Don’t forget to fill out this form to join the gtm engineering lab. Will be sharing more info in the coming weeks about a private Slack community, product discounts and more.

• Submit your favorite hack/campaign here to be featured in our weekly newsletter. We’ll keep you anonymous if you’d like :)

• Email noah@thegtmengineer.ai with any ideas/feedback/suggestions. Want to continue to make this as valuable as possible

• Thanks for reading! If you enjoyed, please consider upvoting and sharing with friends.