The 11/17 GTM Engineering roundup: AirOps $2→$8M ARR stack, AI prototyping, Hiring @ Rippling :)

With so much content about GTM engineering, here's a weekly roundup to cut through the noise

⚙️ Hey - this is a free edition of The GTM Engineer, where we share the hidden stories, cheat codes and mental models defining the rise of the GTM Engineer and AI in go to market.

As always, there are useful resources from the last week below, including the AirOps tech stack that helped them go from $2M to $8M ARR, and a comprehensive guide to AI prototyping.

I’m also personally hiring 4 new roles at Rippling across GTM Engineering, SEO and CRO in SF, NY, and a few roles internationally (links below). Let me know if you (or anyone you know) might be a good fit!

I’m separately on the hunt to try a few new software tools between now and the end of the year, so if you have any underrated favorites, just reply to this email!

Favorite resources from the week:

• Michel Lieben shared the AirOps tech stack to go from $2M to $8M

• Sachin Rekhi and Adam Fishman dropped a comprehensive guide to AI prototyping

• David Elkington on the data behind SaaS’s downward trajectory

• Anna B. on practical ways to give AI more context in agentic workflows

• Dylan Bond broke down the ColdIQ LinkedIn content strategy that has helped them approach $7M ARR

• Alex Lindahl on Karumi’s AI agent running 1700 demos in 24 hours

• Elaine Zelby on some very practical use cases for AI in marketing

Favorite GTM engineering roles from the week:

• [plugging all the Rippling roles I’m hiring]: Senior GTM Engineer, Automated Growth Associate (similar to a junior GTME), CRO associate, SEO & AI Search Lead (roles are a mix of SF/NY/worldwide remote) - if you’re interested, apply and respond to this email letting me know!

• Obsidian Security (complete SaaS security w/ ~$120M raised) - GTM Engineer (Palo Alto)

• Alkami (public company building digital banking solutions for financial institutions) - AI GTM Engineer (Remote, US)

• Huntress (enterprise-grade cybersecurity w/ ~$300M in funding) - Senior GTM Engineer (Remote, US)

• Levelpath (AI-native procurement w/ ~$100M raised) - GTM Systems Engineer (NYC)

Notes:

• Email noah@thegtmengineer.ai with any ideas/feedback/suggestions/important content I’ve left out.

• Thanks for reading! If you enjoyed, please consider upvoting and sharing with friends