The 9/15 GTM Engineering roundup: AI Growth Shifts, $10K AI Agent competition, & GTM Engineer @ G2

With so much content about GTM engineering, here's a weekly roundup to cut through the noise

⚙️ Hey - this is a free edition of The GTM Engineer, where we share the hidden stories, cheat codes and mental models defining the rise of the GTM Engineer and AI in go to market.

Here’s the 9/15 content roundup of our favorite posts and open roles over the last week.

This past week, I hosted two 30-minute lightning sessions as part of Maven’s GTM Engineering series that had >2K registrants. The first was on finding 1% GTM Engineers and the second on intent signals (links below).

A few highlight blog posts, including Kyle Poyar on “Do you need a GTM Engineer” and other top content from the week below.

As always, shoot me an email if you have any ideas or feedback about content, or if I missed anything big!

Favorite resources from the week:

• I ran a session on “Finding & Evaluating 1% GTM Engineers” (recording here and recap here from Safouan Chbabi) and Intent Signals 101 (recording here)

• Elena Verna shared 9 growth shifts she has seen while running growth Lovable

• Dan Rosenthal (Co-Founder at Workflows.io) shared how to level up lifecycle marketing with Clay

• Kyle Poyar wrote a deep dive post on: “Do you need a GTM Engineer?”

• Guillaume Cabane wrote about the systematic failure causing high CMO turnover and what to do about it

• N8n held a head to head AI Agent builder competition between Nate Herk and Jack Roberts for $10K

• I interviewed Brian Balfour, Founder and CEO at Reforge about AI transformation, GTM<>product collaboration and The Big Squeeze

Favorite GTM engineering roles from the week:

• G2 Crowd (Software review platform) - GTM Engineer (US, Remote)

• Tailscale (VPN for secure networks w/ >$250M raised) - AI GTM Engineer (Remote, US)

• Ambient AI (computer vision for security with >$70M raised) - GTM Engineer (Redwood City, CA)

• Basis Theory (>$20M raised to build a fully programmable vault for commerce) - Senior GTM Engineer (US, Remote)

• SuperDial (Voice AI Agents for Healthcare RCM w/ >$15M raised) - GTM Engineer (Part time, NYC)

Notes:

• Don’t forget to fill out this form to join the gtm engineering lab if you haven’t already! More coming soon here.

• Email noah@thegtmengineer.ai with any ideas/feedback/suggestions/important content I’ve left out.

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