The 9/29 GTM Engineering roundup: G2 Product Launches, 20K AI SDR Messages, & GTM Engineer @ Miro

With so much content about GTM engineering, here's a weekly roundup to cut through the noise

⚙️ Hey - this is a free edition of The GTM Engineer, where we share the hidden stories, cheat codes and mental models defining the rise of the GTM Engineer and AI in go to market.

Here’s the 9/29 content roundup of our favorite posts and open roles over the last week.

I’m still running the State of the Union survey on automated outbound email in collab with Adam Fishman (former Head of Growth @ Lyft and VP of Growth + Product at Patreon) and Kellen Casebeer, Founder of The Deal Lab.

If you send automated emails and haven’t already, would love if you can fill out the survey. Will make sure you get early access to all the findings!

Favorite resources from the week:

• G2 Crowd has rolled out a number of new, important features, including (1) G2 advertising and (2) visibility into how a company’s brand is being cited across AI platforms

• Jason Reese is sharing his journey of using an AI SDR. They’ve sent 20K emails and 3K LI requests sent so far (hint: results aren’t promising)

• Elias Stråvik broke down why one of Clay’s new data providers, Minerva, is particularly powerful with their lifestyle and property data

• Ruslan Tovbulatov shared a new rebrand campaign Gloat launched for effectively $0 using Midjourney

• Brian Martynowicz recapped Maria Kastani’s 76 page thesis on GTM Engineering across creativity, the future of outbound, and more

• Brian Balfour and Reforge put out an AI growth course I was able to contribute on!

• Forge has been dubbing Wolf of Wall Street videos as ads talk for their product. I found this one particularly funny and creative

Favorite GTM engineering roles from the week:

• Miro (AI-powered collaborative workspace tool with >$400M raised) - GTM Engineer (Austin, TX)

• Ironclad (contract management software w/ >$300M raised) - GTM Engineer, Outbound (SF)

• Spring Health (personalized mental health care with >$400M raised) - Senior GTM Engineer (Remote)

• Eventual (multimodal data platform for AI systems w/ $30M raised) - GTM Engineer, Intern (SF)

• Unstructured (ETL for AI data w/ $65M raised) - GTM Engineer (Denver, CO)

Notes:

• Don’t forget to fill out this form to join the gtm engineering lab if you haven’t already! More coming soon here.

• Fill out the automated email state of the union survey here

• Email noah@thegtmengineer.ai with any ideas/feedback/suggestions/important content I’ve left out.

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