Software engineering. Product management. Customer success. Growth marketing. GTM engineering.
Every 10-20 years, a new job function emerges inside of the most forward-looking and high growth tech companies. Sometimes these roles are rebrands of past functions to attract better talent. Sometimes they emerge from new technologies changing what can be accomplished. Other times, these roles are a creative combination of workflows that used to sit in disparate silos.
The companies that discover these new roles and place the right people in them tend to see outsized returns. And the individuals that sit in the roles early on build a unique set of valuable, high leverage skills, while setting the tone for what the function looks like for decades to come.
The latest job function emerging is GTM Engineering. The GTM Engineer is your place to follow along.
The foundations
What is GTM engineering? How does one become a GTM Engineer? What sorts of companies should hire GTM engineers? There is a lot to sort through in the early days and there will be a lot of opinions that muddy the waters. We will share our opinion, but we’ll also let you decide for yourself through our stories.
The hidden stories
The best GTM engineers in the world are usually people that you have never heard of. They operate around the edges, uncovering unpredictable combinations of software, data, and growth hacks to drive outsized impact. We will share their stories.
The detailed tactics
What’s the most cost efficient way to find the top 50,000 contacts at your ICP companies? There are non-obvious answers to these simple questions that can save you 5-6 figures. We will have product bundles and discounts for the best tools on the market (coming soon).
There are also non-obvious answers to what the future will look like because of GTM Engineers (take outbound account prioritization). We’re here to help make sure you build for where we’re headed.
The opportunities (and talent) that you don’t want to miss
As we grow, we will be the best place to find contract or full time talent as well as open opportunities. Built as an extension (and in collaboration with) the next play community, The GTM Engineer will be the best place to find GTM Engineering roles and GTM Engineering talent.
If you have stories you’d like to share, or folks you’d like to see us interview, email us at hello@thegtmengineer.ai
